Chapter 2: Think process, not product.
The story is what sells.
- People want to know how you got there, and you can do that by showing the process of how you made that product (and also builds a better connection with the audience).
Become a documentarian.
- Document what you do by taking pictures, recording yourself, and/or journaling. Once you think you are ready, you can share.
Most people think they have nothing to share, but you do.
- You would be surprise how many people can relate to you, which is why there are always things to share. I feel like most people think they can’t share anything because they don’t know what to do in their lives. That itself is a good problem to solve, and it can help other people if you document the process.